Recently, Kia Motors America has emerged as a key player in the automotive game thanks to hot-ticket items such as the Kia Sorento and Kia Optima. In fact, over the past year, the automaker has outdone itself in sales month after month after month. Now, Kia is teeing off on new initiatives with its Ladies Pro Golf Association (LPGA) partner.

As the newly appointed "Official Automotive Partner of the LPGA," the South Korea-based company will provide the "Official Tournament Vehicle" for eight tournaments and take on the role of title sponsor for the Kia Performance Awards. We at Team KIA of EL Cajon feel Kia is right on par with its extended LPGA involvement for several reasons. First off, the brand is already tied to the pro-golf world with two-time LPGA winner Michelle Wie who serves as the automaker's official golf ambassador. Additionally, increased presence in a high-profile sport leverages consumer awareness and consideration. Both the LPGA and Kia are after a similar demographic, working together to capture a younger energy.

Michael Sprague, Kia VP of Marketing and Communications, says, "Attendance and TV viewership of the Kia Classic tournament has grown and with the tour's talented field of exciting young players sparking more interest in the sport it was an easy decision to expand our relationship."¹

Not just anyone can score a hole-in-one on the green. But Team Kia of El Cajon promises everyone will perform well behind the wheel of a stellar new Kia model.  Stop by 541 North Johnson Ave El Cajon, CA 92020 and get a good grip on the right model for you. If you're a look-before-you-swing kind of consumer, feel free to contact us in advance and ask any question you may have.

Source:¹http://www.thesportscampus.com/2011112117652/the-business-of-sports/kia-named-official-automotive-partner-of-the-lpga