You've heard of the Academy Awards. You've heard of the Grammy's. Chances are you've probably even heard of the Country Music Awards. But Team Kia of El Cajon has a question for those in the greater San Diego area: have you ever heard of the Effie Awards?

Recently, Kia Motors America has emerged as a key player in the automotive game thanks to hot-ticket items such as the Kia Sorento and Kia Optima. In fact, over the past year, the automaker has outdone itself in sales month after month after month. Now, Kia is teeing off on new initiatives with its Ladies Pro Golf Association (LPGA) partner.